Tony Seba has 20 years experience building high tech companies and currently lectures at Stanford University. Below are his 9 rules for building a winning tech product and a link to a video of this presentation to Google staff in the USA. His video includes discussion on a number of very interesting case studies including Symantec, Apple, SmartMine and LinkedIn.
- Feel the pain – then develop the product.
- Focus, Win, Grow, Repeat
- Add value, not features
- Have a story – communicate it clearly
- It’s a risky world, sell confidence
- Convert champions (mavens and connectors), not just deals
- Choose the right partners – manage them with clarity
- Make it easy to adopt, and simple
- You’re doing well – congratulations. Now change or die!
By Tony Seba – author of “Winners Take All”