Tony Seba has 20 years experience building high tech companies and currently lectures at Stanford University. Below are his 9 rules for building a winning tech product and a link to a video of this presentation to Google staff in the USA. His video includes discussion on a number of very interesting case studies including Symantec, Apple, SmartMine and LinkedIn.



- Feel the pain – then develop the product.

- Focus, Win, Grow, Repeat

- Add value, not features

- Have a story – communicate it clearly

- It’s a risky world, sell confidence

- Convert champions (mavens and connectors), not just deals

- Choose the right partners – manage them with clarity

- Make it easy to adopt, and simple

- You’re doing well – congratulations. Now change or die!



By Tony Seba – author of “Winners Take All”

Tags: building a winning tech product, google, high tech, Tony Seba